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What do sea turtles, vegetable oil, and manure have in common?

Posted by The NativeEnergy Team on Aug 26, 2010
Tags: business partners, corporate social responsibility

The Heritage Store in Virginia Beach, Virginia, knows how to come up with inventive solutions. A manufacturer and retailer of healthy lifestyle products, they are firmly committed to environmental sustainability and extremely creative in their approach.

Among their more interesting initiatives, they provide free vegetable oil to biofuel-powered cars. One patron, Justin Hickman, installed a vehicle conversion kit on his Volkswagen himself. In addition to eco-conscious customers, the Heritage Store has also sponsored a different kind of character. Tiki, a green sea turtle, was housed at the Virginia Marine Science Museum and rehabilitated thanks to vegetables and financial support from the Heritage Store.

Along with these unusual endeavors, we are excited to announce that the Heritage Store has partnered with NativeEnergy to sponsor the Laurelbrook Farm Compost Project. As the first Project Supporter, the Heritage Store will play a vital role in the financing of this exciting new initiative. The Heritage Store plans to offset the greenhouse gas pollution created by their operations in 2010 and 2011.

“We are proud to be the first Project Supporter, and we are excited to help foster innovation at the Laurelbrook Farm. We’ve once again chosen to partner with NativeEnergy not simply because they provide our organization with high quality carbon offsets, but because they connect us to a project that we admire,” said Tom Johnson, Heritage Store founder. 

“Reducing pollution and supporting family agriculture is a double bonus,” he added.

NativeEnergy’s project will prevent more than 15,000 tons of greenhouse gas emissions over the next 10 years. The Laurelbrook Dairy Farm, located in East Canaan, Connecticut, was started in 1948. Three generations later, the Jacquier family still owns and operates the farm. Working with NativeEnergy and Project Supporters like the Heritage Store, Laurelbrook is installing separation and composting technology that will avoid the methane pollution that typically results from the storage of dairy manure.

There is no single solution to living eco-consciously—change can only be effected through a variety of means, from the substantial to the subtle. So props to the Heritage Store for their imaginative, multi-faceted approach to helping the environment.

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