Your Climate Solutions Expert: carbon offsets, renewable energy credits, and carbon tracking services

LOHAS 2010

Posted by Owen Glubiak on Jul 01, 2010
Tags: events & sponsorships

Last week, Tom Rawls, VP sales and marketing, and I attended the annual Lifestyles of Health and Sustainability (LOHAS) Forum in Boulder, Colorado. For those of you who are not familiar with LOHAS, it is a $209 billion sector of businesses focused on health, the environment, social justice, personal development, and sustainable living. In the U.S., nearly one in five adults is considered to be a LOHAS consumer (although the term “consumer” is antithetical to the spirit of LOHAS). The annual forum is allows companies in the LOHAS market to share ideas, analyze consumer trends, and plan for the future. 

NativeEnergy has been a sponsor of the LOHAS Forum for several years and many of our clients and friends participate and present. This year, Tom was on a panel titled “Understanding the Carbon Economy.” Joining him was our friend Hunter Lovins and others. It is no easy feat to discuss a subject that covers everything from light bulbs to the gulf oil spill. 

There is lots of uncertainty and confusion about the best approach generally and about carbon offsets in particular. Tom emphasized NativeEnergy’s basic approach to offsets:

”There is a wind farm in Greensburg, Kansas, that wouldn’t exist had it not been for our Help Build model and our customers’ purchasing the carbon reductions from that project,” he said.

Tom added that carbon reductions resulting from offsets in the voluntary market function differently from offsets that might be used in a cap-and-trade or similar program, which result in increased emissions elsewhere. Voluntary offsets result in true and permanent reductions of greenhouse gases, Tom said firmly.

For future LOHAS engagements, check out www.lohas.com

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