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Clif Bar recognized as #1 “Breakaway Brand”

Posted by The NativeEnergy Team on Oct 15, 2010
Tags: business partners, corporate social responsibility

Congratulations to Clif Bar for being recognized by Forbes Magazine as the #1 “Breakaway Brand”! A study by Landor Associates measured brand power over three years, from 2006 to 2009. Clif Bar emerged as the top-performing brand, surpassing such giants as Google, Apple, and Disney.

Forbes attributes Clif Bar’s success to its corporate social responsibility. In tough economic times, customers search for comfort in small pleasures and meaningful connections—and Clif Bar delivers both. The company has continually demonstrated its commitment to sustainability and community involvement in a variety of ways, from offsetting its operations with NativeEnergy to providing hands-on volunteer service.

They are a prime example that corporate responsibility isn’t just good for the community; it’s also good for business.

Read the full article here.

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