This month, the Sustainable Brands 2013 conference brought together more than 2000 attendees from around the world at the intersection of branding and sustainability.
During the first week of November, I traveled to the bayou and participated in helping to restore Louisiana’s coastal wetlands with In Good Company. The organization is a collaboration of like-minded businesses—such as Clif Bar & Company, Annie’s Homegrown, EILEEN FISHER, King Arthur Flour, and Seventh Generation— that make a commitment to community service. Every year, these values-driven companies join together to make a difference through hands-on action and volunteerism, bringing awareness to important issues and communities in need.
The annual LOHAS conference is one that I look forward to. LOHAS is an acronym for lifestyles of health and sustainability. It refers to the substantial market for products and services, ethically delivered, for consumers especially concerned about wellness and corporate responsibility. It is the market at “the Intersection of Personal and Planetary Heath,” as Gwynne Rogers of the Natural Marketing Institute put it.
NativeEnergy is the Carbon Offset Sponsor for the New Metrics of Sustainable Business Conference organized by Sustainable Brands. In this role, we are offsetting the greenhouse gas emissions from all conference activities, attendee travel, and hotel stays.
Memorable moments abounded at Sustainable Brands 2012 in San Diego about a month ago. The gathering involved more than 1,000 people, many representatives of the companies working most diligently to integrate environmentally and socially mindful practices into their daily business operations.